Marketing: SAM - Secutix Audience Management
- Natalia MALVAR ARIZA
- Laurent BURGBACHER
Let me introduce you to SAM:
SAM is Secutix' marketing management tool. You'll be able to find it in the Organization Context , in the Audience Management module.
Thanks to the information that you'll input in our software, SAM will be ab e-mail templates, audience segmentation, importation of external contacts per e-mail and management and analysis of your campaigns including the creation of traceable URLs.
SAM is composed of five parts:
- Campaigns
- Targets
- Message templates
- URL builder
- Imports
However, in order to optimize its results, let's first check the main source SAM draws information from:
The contact files - Click here to go to the first SAM training: Concepts and basic principles
Once those concepts seem clear enough, in the second training unit, you'll be able to explore SAM:
Creation of targets and Campaign Management - Second SAM training
And for the most experienced of you, once you've started testing SAM thoroughly, here's our...
Advanced targeting training - Third SAM training (available soon)
At the end of each of these training units you'll find a set of exercises to test what you've learned.
Here's a comprehensive overview of what you'll be able to manage and achieve after going through this training:
Contacts | Segmentation | Message | Automation | Results |
|---|---|---|---|---|
 |  |  |  |  |
The key to success lays in the knowledge of your audience. | The most importan | The relevance of your messages includes their customization. | D | Measurement points to assess and improve your marketing strategies performances. |