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Gianni PISANO

Gianni PISANO

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LevelIncome bands (= value)Name of the level
1They are part of the 50 % with the lowest amount of incomesSmall
2

They belong to the band that overcomes the 50 % with a lower amount of incomes but below the 20 % of the highest incomes

Medium
3They are the 20 % of the highest incomesLarge



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The level computation is done independently for three different segments of contacts

  • Community segment: A contact is classified as a community if the structure type is a community (STRUCTURE.COMMUNITY = ‘T’).
  • Season Ticket Holders segment: A contact is classified as a season ticket holder if they bought a non-refunded season ticket during the previous season, unless they are already in the community segment.
  • Others segment: The remaining contacts.


For example, with the same amount of 90.00€:

  • If the contact is from the Community, they are classified as L.
  • If the contact is a Season Ticket Holder, they are classified as M.
  • Otherwise, they are classified as S.


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