Content Comparison

1. Activate GA4 Enhanced E-commerce for the Point of Sales 

Login to your SecuTix back-office, and activate enhanced e-commerce for the corresponding Internet point of sales via the screen Organisation > Initialisation > Organisation Parameters > Sales Channels > Point of Sale > Internet Parameters.

Image Added

Wait for a few minutes for the corresponding PoS to be updated with the latest parameters.

Impressions and clicks

• On the landing page :
  • Clusters & sections views: push all products' impression data (including all products in the List view, even if the "Load more" button has not been clicked.)
  • For the carousel or slider sections, we push all products inside the slider, no matter when user clicks on an arrow to see the other products or not. Meaning that if th
  • Product type view: push all products belonging to the current Product Type selected (e.g push all products of the EVENT tab, when user clicks on the VISIT tab, and then pushing all VISIT tab products)
  • On Landing page section view, sending data also depends on scroll depth. This means that the data will be pushed as the user scrolls the landing page.
  • If a product card on the landing page is a Tour, we push the Tour id as the product Id.
  • If a product card is a list of timeslots/performancse, we push its' product Id (Event Id or Visit pass Id).
• Data are also sent after user clicks on a product/promotion, and in the product/promotion details page (page just before the shopping cart)

1. Product impression

Push product impression data to datalayer.

<script>{
  '"event'":'"view_item_list'"
  '"ecommerce'": {
    '"items'": [{
      '"item_id'":12345678,                  // Product ID, Tour ID. If on landing display multiple timeslots or multiple performances, push product ID of the Pass or Event multiple times.
      '"item_name'":'"Romeo & Juliet'",          // Product name, Tour name
      '"item_brand'":'"Event / Drama'",          // Product Family Type / Topic of the product (if set)
	  '"type'": '"Sport'", 				 	// Product Type
      '"index'":0,                     // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view). Position of a product in a Section can be different if user change the day view (Today, Tomorrow, After,...)
      '"item_list_name'": '"Hot topic'"               // On Landing page content return Section name, on Landing page list view return Product type name (for a Product type products can be grouped by topic (sub-grouping), please set position and list by Topic name in this case
     },
     {
      '"item_id'":124,
      '"item_name'":'"Product Name'",
      '"item_brand'":'"Product Brand'",
      '"index'":1,
      '"item_list_name'": '"Hot topic'"
     }]
   }
</script> }

2. Promotion impression (Advantage)

Push Promotion impression data to datalayer on

<script>
dataLayer.push ({
  '"event'":'"view_promotion'"
  '"ecommerce'":{
    '"items'":[{
      '"item_id'":177664,                            // Advantage ID
      '"item_name'":'"Member Exclusive'",                // Advantage name
      '"creative'":'"Only for member'",             // Advantage description
      '"index'":1                              // Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
     }]
  }
});
</script> 

3. Product details impression

Data pushed when :

• A product is clicked (accessing the product details page)
• For the calculated season tickets, it is at the ticket selection page
• For the Hospitality product family, it is at the hospitality selection page
• At the ticket selection page.

<script>
dataLayer.push({
  '"event'":'"view_item'"
  '"ecommerce'": {
    '"items'": [{
        '"item_id'":123,						// Product ID
        '"item_name'":'"Product Name'",				// Product name
		'"item_variant'":'"SALE'",					// Product is to be SOLD or RESERVED
        '"item_brand'":'"Product Brand'",			// Product Family Type / Topic of the product (if set)
	 	'"type'": '"Sport'", 				 	// Product Type
       }]
   }
});
</script> 

4. Product click

Push Product details' data when user clicks a product, includes the additional data

<script>
dataLayer.push({
  '"event'":'"select_item'"
  '"ecommerce'": {
    '"items'": [{
        '"item_id'":123,						// Product ID
        '"item_name'":'"Product Name'",				// Product name
		'"date'":'"15/04/2021 - 15:30'"         // Date time of timeslot, performance, match
        '"item_brand'":'"Product Brand'",			// Product Family Type / Topic of the product (if set)
	 	'"item_list_name'":'"Hot topic'"         
		'"index'":0						// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'"item_variant'":'"SALE'"					// Product is to be SOLD or RESERVED
	 	'"type'": '"Sport'", 				 	// Product Type
        }]
    }
});
</script> 

5. Promotion click

Push Product details' data when user clicks a product

<script>
dataLayer.push ({
  '"event'":'"select_promotion'",
  '"ecommerce'":{
    '"items'":[{
        '"item_id'":'"Promo ID'",					// Advantage ID
        '"item_name'":'"Promo name'",				// Advantage name
        '"creative'":'"Creative name'",			// Advantage description
        '"index'":Position					// Position of a product in a given Section (landing page) or Product type (Landing page list view or Normal view)
		'"item_variant'":'"SALE'"					// Product is to be SOLD or RESERVED
        }]
    }
});
</script> 

{
  "event": "view_cart",
  "ecommerce": {
    "currency": "EUR",         // Currency code used for the PoS
 	"action":"add"     
	"items": [{                      
        "item_name": "Museum Pass",                  // Product Name
        "item_id": "1234-567-987",                   // Unique SKU of the product item, i.e. product id - item id (if product is non-dated product)  - performance id (if product is of event or parking or visit type) - seat category id - tarrif type id - timeslot id (if product is timeslot) - advantage id (if any) (same as enhanced e-commerce dataLayer)
	 	"date":"03-01-2023 - 06:00"				// Date time of performance/match
        "price": "15.25",                       // Unit Price          
        "item_brand":"Visit Pass / Exhibition",     // Product Family Type / Topic of the product (if set) (same as enhanced e-commerce dataLayer)
        "item_category":"Cat A",           // Seat category 
		"item_category2":"Full price",		// tarrif type
        "item_variant": "SALE", 
        "quantity": 1                           // Quantity for this product item
        "url": "https://mosa.int1-shop.secutix.com/selection/timeslotpass?productId=101047223156"     // URL pointing to the corresponding product item selection page which can be used by 3rd-party email retargeting tools
        "imgUrl": "https://mosa.int1-shop.secutix.com/api/1/dl/product/101047223156/logo"             // Image URL of the corresponding product item which can be used by 3rd-party email retargeting tools
	 	"type": "Sport", 				 	// Product Type
       }]
    }
}

Please note that the payment page cannot push any data in the data layer, as this is a secure page and pushing data externally in a secure page is forbidden by the PCI certification.

{
	"event": "begin_checkout", 
	"ecommerce": { 
		"step": 0, 										//check out step, (0: Begin, 1: Delivery, 2: Summary) 
		"id":15284,									// File ID
		"option":"begin_checkout" 					        
		"items": [{ 										//List of productFieldObjects inside the order. 
			"item_name"

{
	"event": "add_shipping_info", 
	"ecommerce": { 
		"step": 1, 										//check out step, (0: Begin, 1: Delivery, 2: Summary)   
		"id":15284,									// File ID
		"option":"summary" 								//order summary page - where the step 1 is pushed (additional information)        
		"shipmentID": "E-ticket", 					//shipment mode name  
		"shipmentMode": "E-ticket", 					//shipment mode name 
		"shipping": 8 									//shipment fee  
		"items": [{ 										//List of productFieldObjects inside the order. 
			"item_name": "Triblend Android T-Shirt", 			//Product Name (mandatory). 
			"item_id": 12345, 									//Product Id (mandatory). 
			"date":"13-01-2023 - 05:00"
			"price": "15.25", 								//Unit Price (mandatory) (same as the basic e-commerce tag). 
			"item_brand": "Visit Pass / Exhibition", 			// Product Family Type / Topic of the product (if set)        
			"item_category":"Cat A",           // Seat category 
			"item_category2":"Full price",		// tarrif type               
			"item_variant": "SALE",        
			"quantity": 1, 									// same as the basic e-commerce tag 
			"coupon": "PartnerCUBE" 						// advantage name / advantage id 
			"type": "Sport", 				 				// Product Type
				}] 
			} 
} 

{ 
	"event": "add_payment_info", 
	"ecommerce":{ 
			"step": 2, 											//check out step, (0: Begin, 1: Delivery, 2: Summary)   
			"option":"order-confirmation" 						//order confirmation page - where the step 2 is pushed (additional information)
			"option": "VISA", 										//Listselected ofpayment productFieldObjectsmethod insidename the order. 

			"id":1000463, 						'item_name': 'Triblend Android T-Shirt', 			//Product Name (mandatory).File ID 
						'item_id': 12345"shipmentID": "1111111", 									//Product Id (mandatory). shipment ID, get from Delivery step 
					 	'date':'13-01-2023 - 05:00'
						'price': '15.25', "shipmentMode": "E-ticket", 						// shipment mode name 
			"shipping": 8, 										//Unitshipment Pricefee (mandatory) (same as the basic e-commerce tag). 

			"paymentFee": 4, 						'item_brand': 'Visit Pass / Exhibition', 			//payment Productoverhead Familyfee Type / Topic of the product (if set)        

			"revenue": 35, 										'item_category':'Cat A',           // Seat category 
//total amount to pay 
			"coupon": "PROMO" 							'item_category2':'Full price',		//promotional tarrifcode typeor voucher  code            
			"items": [{ 						'item_variant': 'SALE',        					// List of productFieldObjects inside the order. 
						'quantity': 1, 					"item_name": "Triblend Android T-Shirt", 				// sameProduct as the basic e-commerce tag 
	Name (mandatory). 
				"item_id":12345, 					'coupon': 'PartnerCUBE' 						// Product advantage name / advantage id 
					 	'type': 'Sport', Id (mandatory). 
				 "date":"13-01-2023 - 05:00"
				"price": "15.25", 						 				// Product Type// Unit Price (mandatory) (same as the basic e-commerce tag). 
						}] 
					} 
				} 
}); 
</script>

{
	"event": "purchase", 
	"ecommerce":{ 
			"transaction_ID": "1234", 							//file shipmentID
mode name 
					'"shipping'": 8, 										//shipment fee 
					'payment fee'"paymentFee": 4, 									//payment overhead fee 
			"affiliation":"SHOP",			'revenue': 35, 					//sales channel name
			"tax": 4,											//totaltax amountfee
to pay 
					'coupon'"value": 'PROMO'35, 										//promotionaltotal codeamount orto voucherpay code

					}, "currency": "EUR"
				'"items'": [{ 											// List of productFieldObjects inside the order. 
					'"item_name'": '"Triblend Android T-Shirt'", 				// Product Name (mandatory). 
					'"item_id'":12345, 										// Product Id (mandatory). 
				 	'"date'":'"13-01-2023 - 05:00'"
					'"price'": '"15.25'", 									// Unit Price (mandatory) (same as the basic e-commerce tag). 
					'"item_brand'": '"Visit Pass / Exhibition'", 				// Product Family Type / Topic of the product (if set)  
					'"item_category'":'"Cat A'",           // Seat category 
					'"item_category2'":'"Full price'",		// tarrif type      
					'"item_variant'": '"SALE'",       
					'"quantity'": 1, 										// same as the basic e-commerce tag 
					'"coupon'": '"PartnerCUBE'" 							// advantage name / advantage id 
					 '"type'": '"Sport'", 				 					// Product Type
					}] 
				} 
			} 
}); 
</script>

The 'purchase' event name can be customized by using the config key config.googleanalytic.GA4purchase at po

Currently, this is the only event that provides this customization option.